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Color of the year 2017

GREENERY

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

According to Pantone, the bright yellow-green shade of ‘Greenery’ symbolizes the “reconnection we seek with nature and all.” The color company went on to state that the hue seeks to “revive, restore, and renew”—which a lot of us could certainly use after 2016.

Greenery has already made appearances on the Spring 2017 runways, standing out in the collections of designers like Balenciaga and Sies Marjan. As the new year kicks off, it’ll only be a matter of time before the beauty and interior design industries start picking up on the bright green hue, so get ready to reconnect with nature in 2017.

 

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